About Us
The world's finest chocolate begins long before it reaches the wrapper. It begins in Africa, where around 70% of the world's cocoa is grown, yet the continent behind one of the world's favourite treats is rarely recognised. For generations, Africa has supplied the cocoa that has delighted millions around the world, but its remarkable contribution has often remained hidden behind brands that seldom tell its story.
Lady Jasper was founded to change that.
Lady Jasper was born from a deep love of chocolate and a desire to share the rich, complex flavours of African cacao with the world. What began as a personal obsession; a brand built on heritage, craft, and the belief that chocolate can be both a luxury and a story. African Chocolate infused with British flavours is a recipe for delight!
Our commitment extends beyond what is inside the wrapper. We work with manufacturing partners who share our values of responsible sourcing, supporting farming communities and respecting the environment. We are equally committed to using recyclable packaging wherever possible because we believe true luxury should also be sustainable.
A Personal Welcome from the Founder
I still remember being a little boy when my grandfather handed me my very first milk chocolate bar. I can still remember the taste the smooth, creamy chocolate that simply melted in my mouth. It wasn't just chocolate; it was an experience. A moment of pure luxury that has stayed with me ever since.
Many years later, I find myself searching for that same experience, only to discover that so much has changed. Too many chocolate bars today have lost that rich, natural, milky flavour I remember. Artificial oils, unnecessary additives, excessive sugar and lower cocoa content have replaced the simple pleasure of exceptional chocolate.
Thankfully, a new generation of chocolate lovers is changing the industry. Consumers are increasingly seeking premium quality, exciting new flavours, ethical sourcing and brands with genuine stories. Social media and the rise of direct-to-consumer businesses have made it possible for smaller independent brands to reach people who appreciate craftsmanship, even without the support of traditional retailers. These values have become the foundation upon which Lady Jasper is being built.
As an entrepreneur and above all, a lifelong chocolate enthusiast I saw an opportunity to create something different: a luxury chocolate brand that celebrates the extraordinary cocoa heritage of Africa while combining it with the creativity and innovation of British-inspired flavours. Below is our Vision and Mission Statement:
Our vision is built around two distinctive collections. The Signature Collection honours timeless classics for those who appreciate beautifully crafted traditional chocolate. Along side it sits the Safari Collection, our more adventurous range of generous Big Bars that blend African ingredients with carefully selected British-inspired flavours to create exciting new chocolate experiences.
Lady Jasper is about more than chocolate. Over time, we intend to introduce carefully selected complementary products including premium African teas that share the same commitment to quality, discovery and craftsmanship.
Although we are still in the exciting development phase, we are working tirelessly behind the scenes and look forward to introducing our first Lady Jasper chocolate bars in early 2027.
Thank you for visiting and becoming part of our journey. I hope that, one day soon, Lady Jasper will give you the same unforgettable feeling I experienced as a little boy that wonderful moment of indulgence, discovery and luxury.
Welcome to Lady Jasper.
Dr Theo Saber